Privacy Policy

Overview

This Privacy Policy explains how Totally Iceland ("we," "us," "our," at totallyicelandonline.com) collects, uses and protects information when you visit this website. We built this site to be a genuinely useful, independent travel resource, and we try to keep the data we collect proportionate to that goal.

Information we collect

Analytics data. We use Google Analytics (Google tag / gtag.js) to understand how visitors use this site — which pages are popular, how people navigate between guides, and general audience trends. This typically includes information such as approximate location (city/region level), device and browser type, pages visited, and time spent on the site. Google Analytics uses cookies and similar technologies to collect this information.

Information you provide directly. If you contact us by email, we'll have access to whatever information you choose to include in that message (such as your email address and message content). We use this only to respond to your enquiry.

How we use this information

We use analytics data to understand which content is useful to readers and to guide what we write next, and to generally maintain and improve the site. We do not sell visitor data to third parties.

Cookies

This site uses cookies primarily through Google Analytics for the purposes described above. Most browsers let you block or delete cookies through their settings; doing so may affect how analytics data is collected but will not prevent you from reading the site's content.

Third-party services

Google Analytics is operated by Google LLC and is governed by Google's own privacy policy. We encourage you to review Google's privacy practices directly for full detail on how they process analytics data.

Your choices

You can use browser extensions or settings to opt out of Google Analytics tracking, and can decline cookies through your browser's privacy settings at any time.

Changes to this policy

We may update this policy from time to time as the site grows; the version published here is always the current one.

Contact

Questions about this policy can be sent to [email protected], or via our contact page.

Last updated: August 2026.